Phyto is a premium French haircare brand renowned for its plant-based, botanical formulations that promote healthy hair and scalp care.
Founded in 1969 by celebrity hairstylist Patrick Alès, Phyto was created with the vision of harnessing the power of nature to develop high-performance haircare solutions. Alès, who had a deep appreciation for plants and their benefits, sought to revolutionize the hair industry by eliminating harsh chemicals and replacing them with botanical extracts, essential oils, and natural active ingredients.